WEAK PROMPT
“Write a caption to sell brownies.”
Generic enough for anyone — which means memorable to no one.
Prompting: the essential AI skill.
The same AI can produce a result 10× better — when the question is better.
EFFECTIVE PROMPT
ROLE
You are a social media marketing expert.
CONTEXT
Homemade brownies in Jakarta, for mothers aged 25–40; use my account, menu and price list.
TASK
Write three casual Instagram captions that create curiosity.
FORMAT
Maximum two sentences each, with emoji.
Give AI the data you would give a great colleague: links, files, examples, and context.