It's no longer prompt engineering. It's context engineering.

Clever wording gets you 10% better answers. The right context gets you 10× better answers.

PROMPT ENGINEERING (2023)

Finding magic words. “Act as an expert…”, “Think step by step…”

TODAY

CONTEXT ENGINEERING (2026)

Giving AI everything it needs to know: who you are, your situation, your data, your examples, your limits.

THE ANALOGY

A new employee on day one. Perfect instructions + zero briefing = bad work. Good briefing folder = great work. AI is the same.

Prompt only+ Context

PROMPT ONLY

“Rekomendasikan tempat makan malam.”

Berikut 10 restoran populer di Jakarta…

RESULT QUALITY

25%

Your 5-second context checklist — before every prompt

Tip: paste first, ask second. Screenshot, chat history, a menu photo — anything AI can see is context.

CONTEXT PREVIEW

Select the details your AI colleague needs.

Stop searching for the perfect sentence. Start giving AI the briefing you'd give a smart new colleague.

Same formula: Peran · Konteks · Tugas · Format — but now Konteks is 80% of the work.

Term popularised by Tobi Lütke (Shopify) & Andrej Karpathy, 2025